North and State

It is an brightening serum that contains Centella Asiatica extract and Vitamin C as main ingredients. The disadvantages of existing pure vitamin C products in the market, such as stickiness, greasiness, and dryness, were improved. Also, the irritation level of the product was reduced as well by using highly stable vitamin C derivatives. Organic Centella asiatica extract with a high active ingredient content is used and blended together to further enhance skin soothing and moisturization. Key ingredients Centella Asiatica Extract 68% Centella asiatica, which has long been used for medicinal purposes in Asia, is also called tiger grass because wounded tigers actually used to heal their injuries by rolling around in centella asiatica. Madecassoside, Asiaticoside, Madecassic acid, and Asiatic acid from centella asiatica are effective in soothing and regenerating the skin and also help manage moisture and improve skin tone.

Full Size: 50 ml SPF50+ PA++++ Vegan What it is Relief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin. Lightweight cream texture It is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times. After absorption, it provides a natural glow without a white cast. Even if you apply a large amount before makeup, it does not clump or get cakey. Rice extract 30% + Grain fermented extracts Rice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.

What it is This is Beauty of Joseon's first product, 'Dynasty Cream', which has been loved by many for quite a long time. With its firm texture, it provides dense moisture and nourishment preventing skin from drying out even after long hours. It is a multi-functional cream containing rice bran water, ginseng water, squalane, and niacinamide for skin health, moisture, and to maintain the oil and moisture balance. Its firm texture provides moisture and nourishment from deep within. Long-lasting moisture Containing 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli. Subtle glow finish This cream provides a gentle, glowy finish. It creates a natural and healthy glow when used with foundation.

Everyday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen. In response to this, we aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin. Our unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.

It is a balm-type cleansing oil that gently melts eye, lip, base makeup and sebum. It contains rice bran and various grain extracts, so the skin does not get dry and remains moist. Solid balm texture A very soft, balm type cleansing balm that gently melts away makeup, excess sebum and skin impurities. Oil base makeup remover It gently dissolves mascara and eyeliner makeup, so there is no need to use a separate remover. In addition, it is comfortable to use because it does not blur or irritate the eyes.

Key ingredients Rice + Grain complex extracts Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.

What it is​ When you are looking for a cleansing product, it is important to check if it has excellent cleansing ability without damaging the skin barrier. This product is a facial cleanser containing plant-derived extracts obtained from plum and mung bean seeds with a slightly acidic formula. ​Hypoallergenic, slightly acidic formula Healthy skin is slightly acidic because of the acidic components secreted by the sweat and sebaceous glands. When these acidic components decrease, the skin's defense weakens, making it easy for the skin to become sensitive. Green Plum Refreshing Cleanser is a slightly acidic cleanser that helps to cleanse the face without damaging the natural skin barrier. Moist gel formula It does not dry out the skin and provides a moist feeling even after cleansing. Natural Hanbang ingredients Extracts from plum and mung bean, which have long been used as Hanbang ingredients, help give you a refreshing and moisturizing cleansing.

This is a gommage type exfoliant containing 19% Prunus Mume Flower Water and 8% plant-derived Cellulose. It helps to improve skin troubles caused by rough skin texture and excess sebum. Gommage texture The gommage texture minimizes skin irritation. As the plant-derived cellulose is worked onto the skin, it gently exfoliates dead skin cells and skin wastes. It can be used on the both face and body. Moisturization Containing 19% prunus mume water and 8% plant-derived cellulose, it helps make the skin texture soft and moist. Key ingredients Prunus mume flower water 19% Prunus mume flower, the plum blossom, contains polyphenols and flavonoids to help make the skin clear and moist. Plant-derived cellulose 8% The cellulose extracted from cotton gently exfoliates dead skin cells and impurities in the process of clumping in a circular shape on the skin.

100ml What it is: Light- weight essence which absorbs into skin fast to give skin natural glow from the inside. WHY IT'S SPECIAL: Snail Mucin This high-concentrated essence protects the skin from moisture loss while keeping the skin texture smooth and healthy. Lightweight yet Moisturizing This light-weight essence brings a natural glow to the skin without any residue. It is highly effective for hydrating and soothing damaged skin. Revitalize for healthy-looking skin This essence is created from nutritious, low-stimulation filtered snail mucin to keep your skin moisturized and illuminated all day. No harm to the Snails! The snails are placed over a mesh in a dark and quiet room, where they are left alone to freely roam the net and leave mucin in their trails. There is no external process applied or the mesh to force mucin production.

A new way to cleanse — a deeply hydrating and replenishing cleanser with a trace amount of micro-exfoliating botanicals to decongest, smooth and brighten skin.

BEST FOR - Normal, oily, congested, or dull skin.

KEY BENEFITS

ACTIVE BOTANICALS - Include aloe vera, flame tree, jojoba, argan and more.

INGREDIENTS - Aloe Barbadensis Leaf Juice*, Chamomilla Recutita (Matricaria) Flower Extract*, Cocos Nucifera (Coconut) Oil* / Potassium Hydroxide♰, Glycerin*, Ethanol*, Brachychiton Acerifolius Flower Extract*, Melaleuca Alternifolia Flower Extract*, Camellia Oleifera Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Prunus Armeniaca (Apricot) Shell Granules*, Xanthan Gum, Charcoal Powder, Rosa Rubiginosa Seed Oil*, Olea Europaea (Olive) Fruit Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Argania Spinosa (Argan) Kernel Oil*, Lavandula Angustifolia (Lavender) Oil*, Cymbopogon Flexuosus Leaf Oil*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*

This serum is designed for those with concerns about pigmentation and uneven skin tone. Containing 68% rice bran water and 2% alpha arbutin, it helps to improve skin tone to become brighter and healthier. Key ingredients Rice bran water 68% Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin. Alpha-Arbutin 2% Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. Additionally, it is also known to have a 10 times greater effect than regular Beta-Arbutin.​

What it is This serum is made for troubles with large pores and inflamed skin. Containing 60% propolis extract and 2% niacinamide, it helps to control sebum secretion and keeps the skin moist. Key ingredients Propolis extract 60% There is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin. Niacinamide 2% Among the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin. BHA 0.5% As a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.

Benefits: BEAUTY OF JOSEON's new sun stick collaborated with the famous influencer, Ramon. Tiktok Viral Product. Protects skin against harmful UV rays with its strong SPF50 PA++++ broad spectrum. Matte formula enables smooth and fresh application without clumping or leaving any greasiness. Sebum-control Silica powder regulates sebum to enhance adhesive power for a long-lasting silky finish. Mugwort content is rich in vitamins A & C and minerals that help nourish and soothe skin with a cooling effect. Deeply moisturizes and smoothens skin with Mugwort and Green Tea extracts. How to use: 1. Open the cap and turn the dial at the bottom to release a portion of the sun stick. 2. Evenly apply to areas that are vulnerable to UV rays. Reapply every 2-3 hours.

Healthier, fluffier, fuller brows ASAP? Say less. This instant brow-fluffer is full of fibers that cling to your brow hairs to fill in sparse areas with a gentle hold, keeping them brushed into place all day. The condensed spoolie helps with precise application to ensure you hit all hairs with a healthy dose of biotin and a complex peptide blend that help enhance brow health and fullness over time. • Vegan • Not Tested on Animals • Paraben-Free • Made in the US with Globally Sourced Materials • Leaping Bunny How to use: Starting at the inner edge of your brow, apply brow filler using short strokes and brushing the hairs in the direction you want them to lay. BABE TIP: For extra fullness, brush product against the direction of growth and then smooth hairs back in place with a second coat.

210ml We believe that the most important step in skin care is cleansing. If skin waste and sebum are not washed thoroughly and allowed to accumulate in the pores, they can cause skin inflammation. The role of cleansing oil is to help remove waste from the skin through gently dissolving and emulsifying wastes. We chose Glycine Soja oil as a base because we found it's the lightest yet effective to remove skin dirt, sebum and makeup residue. This cleansing oil also contains ginseng seed oil that offers subtle grassy scent to present more calm and peaceful cleansing time. Deep cleansing Soybean oil is used as the base ingredient to gently dissolve dirt, waste, and makeup residues that accumulate on the skin. Micellar cleansing technology Micellar is a particle composed of water and oil. When it comes into contact with the skin, the oil molecules attract and absorb waste and makeup residues like a magnet, while supplying moisture deep inside the skin.

Healthier, fluffier, fuller brows ASAP? Say less. This instant brow-fluffer is full of fibers that cling to your brow hairs to fill in sparse areas with a gentle hold, keeping them brushed into place all day. The condensed spoolie helps with precise application to ensure you hit all hairs with a healthy dose of biotin and a complex peptide blend that help enhance brow health and fullness over time. • Vegan • Not Tested on Animals • Paraben-Free • Made in the US with Globally Sourced Materials • Leaping Bunny How to use: Starting at the inner edge of your brow, apply brow filler using short strokes and brushing the hairs in the direction you want them to lay. BABE TIP: For extra fullness, brush product against the direction of growth and then smooth hairs back in place with a second coat.

Non- heavy, double-functioning eye cream that visibly brightens the eye area. Hydrating, fast absorbing eye cream for EVERYONE - 20s, 30s, 70s, even teens - without over nourishment.

BENEFITS • Firms skin • Boosts radiance • Reduces dark circles TARGETS • Dull, dehydrated skin • Fine lines & wrinkles • Puffy under eyes • Dark circles

How to Use: Apply after using essence/serum/ampoule around your eyes. Massage around eyes and tap the area gently for better absorption.

Ingredients Snail Secretion Filtrate, Butylene Glycol, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, 1,2-Hexanediol, Niacinamide, Water, Palmitic Acid, Arginine, Carbomer, Stearic Acid, Betaine, Cetearyl Olivate, Sorbitan Olivate, Sodium Polyacrylate, Allantoin, Tocopheryl Acetate, Panthenol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium Hyaluronate, Adenosine, Xanthan Gum, Myristic Acid, Copper Tripeptide-1, Acetyl Hexapeptide-8, Palmitoyl Pentapeptide-4,...

This serum was created to help soothe skin irritated by UV rays and other external factors. We selected green tea, an iconic antioxidant, and mugwort, an herb that helps soothe skin, as the base ingredients. We wanted to maximize the skin protection benefits through panthenol as a way to create the greatest synergy between these ingredients. Green tea and mugwort provide moisture and soothe the skin, while panthenol acts as a moisture barrier to protect the skin from becoming irritated. Renewal : Enhanced soothing and moisturization effects 30% mugwort extract was added to enhance Calming Serum’s soothing effect. In addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care. It has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version.

Longer-looking lashes are just a few weeks away. This lash-enhancing serum is full of ultra-nourishing and performance-based ingredients like biotin and amino acids that give you longer-looking lashes with consistent nightly application. The super-precise applicator helps deliver the perfect amount of product to your lash line, and fortifying ingredients help improve your lash line and lash retention over time. • Vegan • Not Tested on Animals • Paraben-Free • Made in the US with Globally Sourced Materials • Leaping Bunny How to use: Apply serum in the PM just above your upper eyelash line on clean, dry skin (swipe it on like eyeliner!). Use one dip for both eyes. Allow 1-2 minutes for the serum to dry. Once you’ve reached your max lash potential, use 2-3 times per week to maintain your look. BABE TIP: For best results, pair Essential Serum (PM) with Enhancing Conditioner (AM) for your best lashes ever.

As our skin ages, the amount of moisture and oil in the skin decreases, and when the skin becomes dry, wrinkles form more easily. In addition, when skin moisture is insufficient, our skin secretes more sebum than usual to protect itself. As a result, in a state where moisture is inadequate, the amount of oil becomes excessive, increasing the chance of inflammatory skin problems. Therefore, maintaining the oil-water balance of the skin itself is important for healthy skin. For the oily-skin customers, we have developed 'Red Bean Water Gel.' It has a light gel texture and is full of moisture while minimizing the oily feeling. Red bean extract and 3 types of peptides, key ingredients in this cream, work in concert to replenish moisture and help skin health.

Healthier, fluffier, fuller brows ASAP? Say less. This instant brow-fluffer is full of fibers that cling to your brow hairs to fill in sparse areas with a gentle hold, keeping them brushed into place all day. The condensed spoolie helps with precise application to ensure you hit all hairs with a healthy dose of biotin and a complex peptide blend that help enhance brow health and fullness over time. • Vegan • Not Tested on Animals • Paraben-Free • Made in the US with Globally Sourced Materials • Leaping Bunny How to use: Starting at the inner edge of your brow, apply brow filler using short strokes and brushing the hairs in the direction you want them to lay. BABE TIP: For extra fullness, brush product against the direction of growth and then smooth hairs back in place with a second coat.

Light and slim patch intensively cares troubles of skin on remote parts. Protects wounded skin from external harms. Capable of makeup on patch. How to use 1. Wash and dry the target area. 2. Remove the film and stick to the target area. (Do not use lotion or other products before use.) 3. As the patch turns white, replace it with a new one.

This serum is made for skin that has lost its vitality. It contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity.

Key ingredients Ginseng root water 63%

In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.

30ml Full Size When we lack the protein that imparts elasticity to the dermal layer of the skin, collagen and hyaluronic acid decrease, which causes wrinkles. We created an eye serum that helps to improve wrinkles on the sensitive skin around the eyes by combining ginseng extract and retinal. From the very beginning, we knew we wanted ginseng as the base ingredient for the eye serum because there are multiple studies showing that ginseng is effective in improving wrinkles due to containing abundant amounts of saponins. Ginseng is a well-known herbal ingredient with excellent efficacy. Vitamin A was, without a doubt, the number one ingredient we wanted to combine with ginseng. There are two types of vitamin A used as cosmetic ingredients, retinol and retinal. Our most important task was to achieve ingredient stability and reduce skin irritation at the same time.

This MINI travel-sized COSRX Low pH Good Morning Gel Cleanser is an ultra-gentle face wash formulated with pore-purifying ingredients that gently rinse away impurities.

Benefits * Restores skin's optimal pH levels * Deeply cleanses the skin of pollutants, dirt, and oil * Controls oil and reduces the appearance of pores * Softens skin texture without irritating the skin * pH: 5.3-6.3

Key Ingredients * Tea Tree Oil: Keeps pores clear with antibacterial properties * Beta Hydroxy Acid: Dissolves pore-clogging dead skin and sebum * Primrose Oil: Softens, hydrates, and nourishes the skin Formulated Without * Parabens * Sulfates * Phthalates * Alcohol

 HOW TO USE Use morning and night after removing makeup.